The City of Whitehall recently completed a re-branding effort that updated its logo and slogan to focus more on development opportunities within this inner-ring suburban community. A big part of the overall effort to position Whitehall for continued economic development was to better distinguish and enliven its entry points along the City’s main arteries.
To help accomplish this, the City worked with EMH&T to design a unique gateway entry feature along East Main Street. Whitehall economic development director Zach Woodruff worked with EMH&T civil engineering, traffic engineering, and landscape architecture professionals to design the new gateway feature, which is a replica of the City’s new logo created in colored plastic in a stainless steel frame and mounted on an engraved limestone base. This gateway feature, which is dramatically lit at night, is incorporated into a new section of landscaped median.
The overall goal of this project was to improve the public’s perception of the City and its infrastructure while also projecting a new image as a desirable place to start or expand a business.
The City was very pleased with the outcome and they have moved on to the next part of the project, the North Hamilton Road entry point into Whitehall just north of East Broad Street. The concept here is the same as on East Main Street, with the gateway feature and a new landscaped median. In addition, the existing railroad bridge over Hamilton Road will be completely refaced and Hamilton Road between East 5th Avenue and Poth Road will be resurfaced.
EMH&T is proud to have helped the City of Whitehall with this unique and interesting project!
There’s an easy way to see how we can help. Let’s talk about it.